Paula scher - When Paula Scher begins to work with a client, research is her number 1 goal. “With all clients, you want to know as much about them as you possibly can before you start designing.” Scher goes on to explain how important it is to know about the client’s goals, wants, needs, current problems, who they are, and what their audience expects of them.

 
2. Paula Scher moved to New York City and took her first job as a layout artist for Random House's children's book division. 3. Paula Scher is credited with reviving historical typefaces and design styles. 4. Paula Scher left Atlantic Records to work on her own in 1982.. Bruno dwts

Paula Scher The Public Theater, 95-96 Season 1995. Scher's groundbreaking identity and graphic campaign for New York's Public Theater set a new bar for typography of the 1990s. Using unorthodox spacing, mixing font colors and weights, and employing uncommon and often historic typefaces, Scher's text …Graphic designer Paula Scher grew up drawing pictures to escape a turbulent home life. Later, rebelling against suburban existence, she ventured to art school and became a hippie, and then art directed album covers in NYC. She’s been a partner at Pentagram since 1991. In her ~50 years in the business she has blazed trails, …Aug 24, 2017 · Paula Scher has been making and breaking rules in the world of graphic design for the last four decades. She’s collaborated with some of the world’s most influential companies – think Windows, Bloomberg and Coca Cola – but also played a key role in the music industry, at one point turning out 150 record sleeves a year. Mar 4, 2020 · A tempest of hand-painted words swirls, tumbles and writhes across a 7-foot-tall canvas, forming a map of the United States. A far cry, perhaps, from Pentagram Partner Paula Scher’s sleek, ubiquitous identity designs, but cartographic paintings have been the tailside of her creative coin for nearly 20 years. The design legend’s fascination ... According to Paula Scher, who led creative on the project, the design is: "saucy, beautiful, and funny all at once". Credit: Pentagram. Credit: Pentagram. Blue Nun's original label image depicted 18th-century nuns picking grapes in a vineyard. But for the anniversary, the Pentagram wanted to capture the lively, indulgent spirit of the Roaring ...Abstract: The Art of Design | Paula Scher: Graphic Design | FULL ...Sep 30, 2023 · Paula Scher is a legendary graphic designer who has redefined visual communication and left an indelible impact on the design world. With a prolific career spanning over four decades, Scher's remarkable work has transformed branding, typography, print graphics, packaging and more. Known for her bold use of typography and imagery, Scher's ... Abstract: The Art of Design | Paula Scher: Graphic Design ... Jul 21, 2023 · Paula Scher is the first graphic designer invited to exhibit in the museum’s massive two-story high, 3700-square foot central gallery. The work on view includes her record album covers from the 1970’s, decades of posters and branding for The Public Theater, signage and identity systems for NYC Parks, the New School, the Atlantic Theater ... 07: PAULA SCHER OUT NOW. Season 1. Paula Scher is quite likely the most important graphic designer living and working today. Celebrated at every level of the industry, she has turned her creative vision towards many industries and found ways to see them differently — including designing album covers. She has designed 100s, maybe 1000s of ...Jan 17, 2009 · http://www.ted.com/ Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she star... Paula Scher has been a graphic designer for four decades, spending nearly half that time as a partner at Pentagram’s New York office. She has worked with an impressive roster of big-name clients in every sector from commerce to culture, attracting particular acclaim for her large-scale environmental graphics on urban buildings (see Eye 67) and her …Paula Scher: Type is Image will be on view for the next year at Pinakothek der Moderne in Munich. Fearless about scale, about site, and about visual explorations of form, Paula Scher’s ability to serially reinvent herself may well be her most dazzling characteristic: she’s curious as a thinker, capable as a maker, and in possession of a …Paula Scher is a partner at Pentagram and a master of graphic design, typography, and map painting. Learn about her career, her work, and her TED talk on the power of design. A collection of Scher's colorful, typographic paintings. Many of Scher’s original paintings are huge—as tall as 12 feet—and the book reproduces the works in full and in life-size details that reveal layers of hand-painted place names, information and cultural commentary. Learn more about the project. Oct 5, 2013 · Paula Scher The Diva is Dismissed 1994. Scher’s groundbreaking identity and graphic campaign for The Public Theater in New York set a new bar for typography in the 1990s. Using unorthodox spacing, mixing font weights, and employing uncommon and historic typefaces, Scher’s poster presents information in a dynamic, expressive way. Paula Scher: Type is Image will be on view for the next year at Pinakothek der Moderne in Munich. Fearless about scale, about site, and about visual explorations of form, Paula Scher’s ability to serially reinvent herself may well be her most dazzling characteristic: she’s curious as a thinker, capable as a maker, and in possession of a …Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential.Feb 1, 2021 · When Paula Scher begins to work with a client, research is her number 1 goal. “With all clients, you want to know as much about them as you possibly can before you start designing.” Scher goes on to explain how important it is to know about the client’s goals, wants, needs, current problems, who they are, and what their audience expects ... Paula Scher reveals how The Beatles' album artwork inspired her. By Rosie Hilder. published 2 December 2023. The leading graphic designer and creator of iconic album artwork …In Make It Bigger (published in 2002 by Princeton Architectural Press) Paula Scher surveys her three decades of work (so far) and provides a firsthand account of the complex interpersonal dynamics that dictate so much of the design process.The book features over 200 examples of work, several new essays, and a series of humorous diagrams that …Paula Scher was born in 1948 in Virgina and studied at the Tyler School of Art in Philadelphia. She soon began her work in the world of advertising and design at CBS Records where she was hired in the advertising and promotions department. In this department she did not feel comfortable and decided to go to …Die Ausstellung. Paula Scher (geb. 1948) ist die international einflussreichste und erfolgreichste Grafikerin ihrer Generation. Ihre Entwürfe haben Generationen von Designer:innen geprägt und sind zu Ikonen des Grafikdesigns geworden. Dabei steht für die Grafikerin die Schrift, also die Typografie im Zentrum ihrer Arbeiten.Graphic designer Paula Scher is principal of the New York design consultancy, Pentagram. Scher has designed identity systems, environmental graphics, packaging and publications for a wide range of ... Scher is a member of the AGI (Alliance Graphique Internationale) – and is its current president – and joined the Art Directors Club Hall of Fame in 1998. Paula Scher also serves on the Art Commission of the City of New York, which reviews works of art and architecture proposed for City-owned property. Campaign for The Public Theater’s ... Paula Scher and team design the promotional campaign for this year’s festival of free Shakespeare, this time in parks around NYC. KVA Leadership. Work — Feb 21, 2024 Marina Willer and team design the brand identity for a consultancy providing coaching to business leaders, tech giants and startup founders. ...Jul 1, 2023 · Paula Scher: A Pioneer in Graphic Design. Paula Scher is a renowned graphic designer who has made significant contributions to the field of design. With her unique style and innovative approach, she has created iconic designs that have left a lasting impact on the industry. This article explores Paula Scher’s background, her notable works ... Unexpected Outcomes - OD6305. Designers often operate without fully understanding the public’s reactions to their designs. In this engaging talk, Pentagram partner Paula Scher will revisit some accidents — and some designs that resonated with audiences — to reconsider the relationship between design and …Paula Scher became a partner in Pentagram’s New York office in 1991. She has received more than 100 awards for her work, including the AIGA Medal, the US National Design Award and the Type Directors Club Medal. Most recently, she was honoured with the title “Personality of the Year” by the German Design Council in 2023.60 ratings5 reviews. In the early 1990s, celebrated graphic designer Paula Scher ( Make It Bigger , 2002) began painting maps of the world as she sees it. The larger her canvases grew, the more expressionistic her geographical visions became. Displaying a powerful command of image and type, Scher brilliantly …Nov 28, 2023 · Paula Scher is one of the world's most celebrated graphic designers. Her career, which spans over 50 years, has seen her create identity and branding systems, environmental graphics, promotional materials and more for a huge list of big-name clients including Adobe, Coca-Cola, Citibank, Tiffany & Co and the Museum of Modern Art. Jul 10, 2013 · paula scher is an american graphic designer and illustrator who is a principal at pentagram. scher kicked off the 2013 design indaba conferences in cape town, south africa, and designboom spoke to ... SEVEN years ago, Paula Scher -- the designer behind graphic icons ranging from the band Boston's first album cover to the Citibank logo -- was feeling beleaguered. She had just turned 50. She was ...Paula Scher is a partner at Pentagram and a master of graphic design, typography, and map painting. Learn about her career, her work, and her TED talk on the power of design.Not so recently, “Paula Scher: The Maps” was on exhibit at New York’s Maya Stendhal Gallery — inevitably, high-res images of her maps series leaked onto the internet, and whether Paula likes or not, her work will continue to leak and slosh around the net. Paula, a self-taught designer renowned for her typography skills, began painting ...Jul 10, 2013 · paula scher is an american graphic designer and illustrator who is a principal at pentagram. scher kicked off the 2013 design indaba conferences in cape town, south africa, and designboom spoke to ... She graduated in 1970 with a bachelor of fine arts degree. In 1972, Paula Scher began her career as Art Director for CBS Records in New York City. Each year she designed around 150 album covers, and produced many ads and posters. Her style used typography to create a mood or scenario that described the music, instead of an actual picture of the ...Scher is the author of Make It Bigger (2002), MAPS (2011) and 25 Years at the Public: A Love Story (2020), all published by Princeton Architectural Press, and the subject of Paula Scher: Works (2017). Scher is featured in “Abstract: The Art of Design,” the Netflix documentary series about leading figures in design and architecture.Oct 24, 2023 · Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. You name it, she’s probably designed it. After her first job as a layout artist for Random House’s children’s book division, Paula Scher then moved onto designing legendary album covers for the likes of Bob Dylan and The Rolling Stones at CBS Records and Atlantic Records, before becoming the first female partner at design …Graphic designer Paula Scher paints with words, developing the visual language of iconic brands and institutions around the world. Platon: Photography 44m. Platon’s fearless portraits capture the souls of world leaders and ordinary people. A shoot with Gen. Colin Powell provides a window into his process.07: PAULA SCHER OUT NOW. Season 1. Paula Scher is quite likely the most important graphic designer living and working today. Celebrated at every level of the industry, she has turned her creative vision towards many industries and found ways to see them differently — including designing album covers. She has designed 100s, maybe 1000s of ...Paula Scher could be described simply as a graphic designer but that would be a great disservice to the other facets of her life that include painting and also teaching. But first a little about the beginnings. Paula was born in Washington D.C in 1948. She received a BFA from Tyler School of Art in 1970.Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.Nov 28, 2023 · Paula Scher is one of the world's most celebrated graphic designers. Her career, which spans over 50 years, has seen her create identity and branding systems, environmental graphics, promotional materials and more for a huge list of big-name clients including Adobe, Coca-Cola, Citibank, Tiffany & Co and the Museum of Modern Art. Paula Scher Thinks New York City Needs a Skyline Commissioner (To Hand Out Fines) New York ’s “21 Questions” column is back with an eye on creative New Yorkers. Paula Scher, the graphic ...Paula Scher. Share: Twitter, LinkedIn, Email. Enlarge. Enlarge. Enlarge. Enlarge. Enlarge. The identity responded to The Public's mission to provide accessible and innovative performances, creating a graphic language that reflects street typography in its extremely active, unconventional and almost graffiti-like juxtaposition. Enlarge ...Learn about Paula Scher's life, career, and work, from her childhood in Washington D.C. to her iconic designs for Citibank, Tiffany & Co., and more. Discover how she challenges …Paula Scher’s eclectic, eye-catching designs make her one of today’s most influential graphic artists. Scher takes inspiration from Art Deco and Russian Constructivism; her signatures include expressive typography and vivid, saturated color …. Read moreI’d done a self-portrait [in 1992]—which is in this new book [Paula Scher: Works (Unit Editions)]—and people began asking me to make similar things as illustrations. In the nineties I did the cover design for an annual [catalogue] AIGA publishes called Graphic Design USA. On the back cover, there’s a map of the …Nov 2, 2023 · Paula Scher is a graphic designer, illustrator, painter, and teacher from the United States. She is best known for her iconic designs, which include the Citibank logo and the Public Theater in New York City. Scher has received numerous awards for her contributions to graphic design and is widely regarded as one of her generation’s most ... New York's High Line park has reopened to the public following coronavirus lockdown with 1,000 painted green dots graphic designer Paula Scher created as markers for social distancing.Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher is a member of the AGI (Alliance Graphique Internationale) – and is its current president – and joined the Art Directors Club Hall of Fame in 1998. Paula Scher also serves on the Art Commission of the City of New York, which reviews works of art and architecture proposed for City-owned property. Campaign for The Public Theater’s ... Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which …Paula Scher could be described simply as a graphic designer but that would be a great disservice to the other facets of her life that include painting and also teaching. But first a little about the beginnings. Paula was born in Washington D.C in 1948. She received a BFA from Tyler School of Art in 1970.Jun 30, 2021 · Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal at the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity systems, environmental graphics, packaging, and publications for a wide range of clients. Today, we find Paula in her studio among her paintings and a collector’s ... Paula Scher’s contributions to the field of graphic design have had a profound influence on the industry. Her bold and innovative approach to design has inspired countless designers and pushed the boundaries of visual communication. One of the key aspects of Scher’s work is her ability to combine typography, illustration, and storytelling ...Paula Scher is a partner at Pentagram and a master of graphic design, typography, and map painting. Learn about her career, her work, and her TED talk on the power of design. Paula Scher is a contemporary American artist and graphic designer best known for her posters, logo designs, and album covers. In her paintings, Scher portrays large-scale maps filled with intricate lettering that indicate political and societal connections between countries and regional borders. “The job of the designer is to make things ... Here’s how it works. A la carte: Paula Scher’s American maps chart more than just territory. By day, Paula Scher is a partner at the top New York design firm Pentagram, where she not only created the logo for Citibank, but also works on numerous projects for clients that include the Metropolitan Opera, Microsoft and Bloomberg.Paula Scher is a contemporary American artist and graphic designer best known for her posters, logo designs, and album covers. View Paula Scher’s 123 artworks on artnet. Find an in-depth biography, exhibitions, original artworks for sale, the latest news, and sold auction prices. See available prints and multiples, paintings, and …“Paula Scher is the most influential woman graphic designer on the planet,” design critic Ellen Lupton remarks in the documentary series Abstract: The Art of Design. For evidence, look no further than Paula Scher: Works, a dazzling 520-page monograph from Unit Editions. The retrospective of the Pentagram partner’s five-decade-long career ...Paula Scher is a legendary graphic designer who has redefined visual communication and left an indelible impact on the design world. With a prolific career spanning …Paula Scher’s appearance at the Design Manchester conference has been a highly sought-after event for years. Conflicting schedules and prior commitments have previously prevented her involvement, so when she finally walks out onto the 2019 stage, it is to rapturous applause from the 1,500 people in the audience.June 11, 2020 at 11:03 a.m. 6. La graphic designer Paula Scher he found in typography his best way to communicate with the world. For Scher, “typography is painting with words” and it generates immense power through which it is allowed to play to achieve different styles and to communicate ideas, feelings, identities, among many others. His ...Paula Scher has been a partner in the New York office of Pentagram, a multi-disciplinary design firm, since 1991. She holds a Bachelor of Fine Arts degree from the Tyler School of Art in Philadelphia, Pennsylvania, and …Not so recently, “Paula Scher: The Maps” was on exhibit at New York’s Maya Stendhal Gallery — inevitably, high-res images of her maps series leaked onto the internet, and whether Paula likes or not, her work will continue to leak and slosh around the net. Paula, a self-taught designer renowned for her typography skills, began painting ...Paula Scher could be described simply as a graphic designer but that would be a great disservice to the other facets of her life that include painting and also teaching. But first a little about the beginnings. Paula was born in Washington D.C in 1948. She received a BFA from Tyler School of Art in 1970.Paula Scher, born in 1948 Washington DC whose father is a photo-grammetric engineer, in my opinion is an influential yet wonderful and talented person who has received a degree in art in 1970 from the Tyler School of Art specialising in Graphic Design. From that point onwards, Scher had persisted in creating many of her design work, granting ...Design royalty Paula Scher, Emily Oberman and Michael Bierut join this special live episode to celebrate and commemorate the 50th anniversary of the legendary, multi-disciplinary, independently owned design studio, Pentagram with a new, two-volume book, PENTAGRAM AT 50: LIVING BY DESIGN.‘Paula Scher is the most influential woman graphic designer on the planet’ Ellen Lupton, Abstract: The Art of Design, Netflix. Update: We are excited to announce our latest edition, Paula Scher: Works (concise edition) [Unit 37], available for pre-order now. This definitive, chronological visual record spans Paula’s early days in the music industry as an art …Paula Scher is one of the world’s most acclaimed graphic designers. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her design career as a record cover art director at Atlantic Records and CBS Records in the 1970s and 1980s.Paula Scher. Him, Public Theater. 1994. Sold out. 30 x 46 in. (76 x 117 cm) Silkscreen. Condition: The bottom left corner of the poster has a tiny dog ear and the bottom right edge has a few small indentations, but overall excellent condition. Paula Scher (1948-) is one of the most influential and celebrated graphic designers in …Paula Scher (1948-) is one of the most influential and celebrated graphic designers in the United States and internationally. Scher found success in the early part of her career designing album covers, and she became …Paula Scher: Type is Image will be on view for the next year at Pinakothek der Moderne in Munich. Fearless about scale, about site, and about visual explorations of form, Paula Scher’s ability to serially reinvent herself may well be her most dazzling characteristic: she’s curious as a thinker, capable as a maker, and in possession of a …In the 1990s, Paula Scher began painting colorful typographic maps of the world, its continents, countries, islands, oceans, cities, streets and neighborhoods. Obsessive, opinionated and more than a little personal, …Paula Scher’s contributions to the field of graphic design have had a profound influence on the industry. Her bold and innovative approach to design has inspired countless designers and pushed the boundaries of visual communication. One of the key aspects of Scher’s work is her ability to combine typography, illustration, and storytelling ...Paula Scher, born in 1948 Washington DC whose father is a photo-grammetric engineer, in my opinion is an influential yet wonderful and talented person who has received a degree in art in 1970 from the Tyler School of Art specialising in Graphic Design. From that point onwards, Scher had persisted in creating many of her design work, granting ...Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which …2006. For over three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular. Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art …Paula Scher is a legendary graphic designer who has redefined visual communication and left an indelible impact on the design world. With a prolific career spanning …June 11, 2020 at 11:03 a.m. 6. La graphic designer Paula Scher he found in typography his best way to communicate with the world. For Scher, “typography is painting with words” and it generates immense power through which it is allowed to play to achieve different styles and to communicate ideas, feelings, identities, among many others. His ...Learn about Paula Scher's life and career, from her education and work at CBS Records to her awards and exhibitions. Explore her distinctive style of typography, maps, and paintings on …Paula Scher walked into Barnes & Noble in Union Square the other day and asked for the map section. The first female principal of Pentagram Design, Scher is responsible for …

Learn about the life and work of Paula Scher, one of the most influential graphic designers in the world, who straddles the line between pop culture and fine art in her iconic and accessible designs. She has created identity and branding systems, environmental graphics, packaging and publication designs for a wide range of clients, and has been honored with many awards and honors. . Binoid

paula scher

Paula Scher is one of the world’s most acclaimed graphic designers. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her design career as a record cover art director at Atlantic Records and CBS Records in the 1970s and 1980s.Mar 4, 2020 · A tempest of hand-painted words swirls, tumbles and writhes across a 7-foot-tall canvas, forming a map of the United States. A far cry, perhaps, from Pentagram Partner Paula Scher’s sleek, ubiquitous identity designs, but cartographic paintings have been the tailside of her creative coin for nearly 20 years. The design legend’s fascination ... U.S.A Airline Routes. Pentagram partner Paula Scher is returning with a new New York exhibition of her map-painting data visualisation project, which this time focuses on the USA, covering topics including population demographics, transportation systems, geography and climate.. Scher’s map-drawing began in …Check out more Adobe MAX Sessions: https://adobe.ly/38oiIJGBrand identities are supposed to be built to last. The reality is that most identity programs — no...Paula Scher is no stranger to success. The designer, artist, and teacher, is the creative genius behind the visual identities of some of the most important brands in the world, with an enviable client list that includes Coca-Cola, Tiffany & Co, Microsoft, the New York City Ballet, and the Museum of Modern Art.Paula Scher is a legendary graphic designer who has redefined visual communication and left an indelible impact on the design world. With a prolific career spanning …Paula Scher. Him, Public Theater. 1994. Sold out. 30 x 46 in. (76 x 117 cm) Silkscreen. Condition: The bottom left corner of the poster has a tiny dog ear and the bottom right edge has a few small indentations, but overall excellent condition. Paula Scher (1948-) is one of the most influential and celebrated graphic designers in …The new system designed by Pentagram and Hoffmann employs prominent use of the MoMA logo as a graphic device, dramatic cropping and juxtapositions of artwork, and a brighter color palette to create a bold, contemporary image. The identity also underscores the museum's leadership role in the field of design. MoMA’s identity has been a landmark ...7 129. Kaitlyn Wong. GLENSTONE MUSEUM - VISUAL IDENTITY. 889 10k. Hanna Müller. Emulating Paula Scher Poster. 5 198. Jillian Lewandoski. Behance is the world's largest creative network for showcasing and discovering creative work. Paula Scher has been a partner in the New York office of Pentagram, a multi-disciplinary design firm, since 1991. She holds a Bachelor of Fine Arts degree from the Tyler School of Art in Philadelphia, Pennsylvania, and honorary doctorates from the Corcoran College of Art and Design in Washington, D.C., the Maryland Institute College of Art in Baltimore, and Moore College of Art & Design in ... Paula Scher’s appearance at the Design Manchester conference has been a highly sought-after event for years. Conflicting schedules and prior commitments have previously prevented her involvement, so when she finally walks out onto the 2019 stage, it is to rapturous applause from the 1,500 people in the audience.Paula Scher is one of the world’s most acclaimed graphic designers. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her design career as a record cover art director at Atlantic Records and CBS Records in the 1970s and 1980s.Paula Scher is a renowned graphic designer and partner at Pentagram. Explore her portfolio of stunning projects on Behance, the leading online platform for creative professionals. Discover how she creates iconic logos, illustrations, typography, and more.Paula Scher: Maps. In the 90s, Scher began painting colorful typographic maps of the world; the paintings were a reaction against excessive information and the constant stream of news. Like the paintings, the news twists reality in a deceptive way. All of her paintings are collected and made into a book …For nearly 4o years, Paula Scher has been an American cultural icon that has vastly influenced graphic design and has also worked as an illustrator, painter and art educator. Born on October 6, 1948 and raised in Silver Spring, MD, one of Paula's first inspirations were the aerial photographic works of her father who was a civil engineer for ...Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.Oct 24, 2023 · Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. 2. Paula Scher moved to New York City and took her first job as a layout artist for Random House's children's book division. 3. Paula Scher is credited with reviving historical typefaces and design styles. 4. Paula Scher left Atlantic Records to work on her own in 1982.Jan 12, 2006 · SEVEN years ago, Paula Scher -- the designer behind graphic icons ranging from the band Boston's first album cover to the Citibank logo -- was feeling beleaguered. She had just turned 50. She was ... .

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